* Winter note- If Salem State College closes due to inclement weather, our workshops will be canceled as well. Announcements of College closing, are available at 978-542-6000 or on the web site at www.salemstate.edu.
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Workshops Schedule:
Click on a title for more information
Workshops are free unless otherwise noted
Tech Edge - special half-day workshop
March 15 8:30 to Noon
Starting A Business: Build It, Buy It or Go Franchise!
March 27- 8:30-10:30am
Sponsored by the Enterprise Center and the Salem State College Small Business Development Center
Your Business Plan: Soup to Nuts
April 5- 8:30 a.m. to 10:30 a.m.
Speaker is Management Consultant Bob Vieira. Presented by the Small Business Development Center
Managing a Family Business
April 24- 8:30 a.m. to 10:30 a.m.
Doug Baumoel, Founder of
Continuity Family Business Consulting
Building Your Business on E-Bay
May 4- 8:30 a.m. to Noon
Chris Damionacus, President, Soiree Group
Feat. Microsoft Bus Tour
Obstacles to Running a Small Business in Massachusetts
May 8- 8:30 a.m. to 10:30 a.m.
Creative Economy Association of the North Shore
Reaching the Hispanic Market
May 10- 8:30 a.m. to 10:30 a.m.
Eduardo Crespo
Marketing: Finding Your Niche
May 22- 8:30 a.m. to 10:30 a.m.
Ellen Kaplan of Possibilities@Work
Employees & Subcontractors: Recruit, Retain and Comply
June 7- 8:30 a.m. to 10:30 a.m.
Presented by the Small Business Development Center
Websites that Work for Your Business
June 14- 8:30 a.m. to 10:30 a.m.
Jane Bright, Brightwork, Inc. |
Ask the Expert sessions:
*Pre-Registering is required
(Sessions run 3-4pm and 4-5pm)
March 21- Walter Manninen: "Writing a Business Plan" No matter what type of business you're in or want to be in, everyone needs a solid business plan to guide you, your investors and your partners. Register
March 28- Larry Plavnick: "Selecting a Business Structure: LLC, Corp or Sole Proprietor." What's best for your growing business. Speak with Larry Plavnick an attorney from from Andrews and Updegraph. Register
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Workshops:
3rd Annual Tech Edge Workshop
March 15 --- 8:30 to Noon
Are you confused in all the new technologies available to your business? This is the workshop for you. We are pleased to bring you our third annual session on new technologies (and advances in old technologies) that will give your business a competitive edge.
Session I ----The New Media - Blogs, Vlogs, Flogs, Buzz, Experiential & Viral marketing. 8:30 a.m. to 9:30 a.m.
If the 30 second spot is slowly receding as the advertising unit of choice, what will replace it? The answer is a whole array of new marketing techniques, most web-based, and many comparatively inexpensive for small businesses. Advertising agency veteran Richard Earle will present an up-to-the-minute survey of the New Media, and how to use it.
Session II---Online Marketing for Smaller Businesses
9:45 a.m. to 10:45 a.m.
How to apply the tricks, techniques and smarts big companies use to develop measure and guide online marketing programs. From product/service introductions or announcements, event invitations, customer cross-selling/relationship building, to lead generation programs, the web can be a critical resource for growing your business. Learn the fundamentals behind successful marketing communication on the web and how to apply them to your business.
Presented by Jeff Bard, Bard Integrated Marketing
Session III---E Commerce: Are you ready to sell on the Web?
11:00 a.m. to 12:00 p.m.
As long as you feel comfortable using the Internet, you don’t have to be technically trained to run an Internet Business. At this workshop you will examine what your needs are and how to proceed to attract new customers locally and world wide. Facilitated by Billie Phillips, Harbor Sweets. Co-sponsored by the Small Business Development Center. The cost of this workshop is $25. You can pay by credit card by using paypal on our registration page, or by cash or check at the door. Register for this workshop!
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Starting a Business: Build It, Buy It, or Go Franchise!
March 27- 8:30 to 10:30am
Looking for a dessert? You can make it from scratch, buy it from a bakery, or buy a cake mix. It is the same with starting a business. You can build it, buy it, or go franchise! Learn how to evaluate the best business model for your startup. The moderator is Margaret Somer, Regional Director of the Small Business Development Center. Panelists are Michael Harrington of Entrepreneurs Source, Heather McPhee of Sunbelt Business Advisers, Patricia Towler, Common Crow Natural Health. Sponsored by the Enterprise Center and the Salem State College Small Business Development Center. Register for this FREE workshop!
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Your Business Plan: Soup to Nuts
April 5- 8:30 a.m. to 10:30 a.m.
Learn an easy approach to developing a business plan to manage all aspects of your business, including marketing, finance, operations, personnel, and overall strategy. Existing business owners and pre-ventures will learn to test the feasibility of a new company or a new direction, and discover how to use their plan to raise capital. Participants will receive a copy of the SBDC Business Planning Guide. The speaker is Management Consultant Bob Vieira. Presented by the Small Business Development Center Register for this FREE workshop!
Managing a Family Business
April 24- 8:30 a.m. to 10:30 a.m.
Family businesses represent a significant portion of small companies in our society and in the world today. However, balancing family dynamics within the daily work environment and the ownership structure often results in conflict. Doug Baumoel, Founder of
Continuity Family Business Consulting, will present his proven strategies needed to manage these conflicts and enable your business to thrive. Co sponsored by the Small Business Development Center. Register for this FREE workshop!
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Building Your Business on E-Bay
May 4- 8:30 a.m. to Noon
Interested in getting started in the exciting world of eBay? This workshop covers basic concepts of eBay selling. It focuses on ideas for starting an eBay business or adding eBay to your current business. It will cover auctions, fixed price sales, and eBay stores, as well as pricing, inventory and listing management software and services.The speaker
Mr. Chris Damionacus, President, Soiree Group— PLUS — As part of this workshop we are pleased to offer a tour of the Microsoft Across America bus. The bus displays some of the latest technology and software and offers demonstrations of new technology for small and mid-range businesses. Sponsored by the Enterprise Center and the Salem State College Small Business Development Center Register for this FREE workshop!
Obstacles to Running a Small Business in Massachusetts
May 8- 8:30 a.m. to 10:30 a.m.
This is your chance to talk with elected and state officials and tell them what's holding you back-health care, onerous laws on hiring and being contractors, funding, and more. Join the conversation as we explore issues and solutions. Presented by the Creative
Economy Association of the North Shore. Register for this FREE workshop!
Reaching the Hispanic Market
May 10- 8:30 a.m. to 10:30 a.m.
Eduardo Crespo, a nationally recognized speaker, will present a framework, case studies and insights that will lead to successful marketing, advertising and public relations campaigns in reaching out to the fastest growing market in America. Co sponsored by the Small Business Development Center Register for this FREE workshop!
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Marketing: Finding Your Niche
May 22- 8:30 a.m. to 10:30 a.m.
Effective marketing — the process of identifying, reaching, capturing, and retaining your customers — is essential to business success.This workshop will provide simple, cost effective, and practical approaches to marketing your business. Our experienced presenter will explore and discuss a wide range of marketing resources, tools and tips. The speaker is Ellen Kaplan of Possibilities@Work. Presented by the Small Business Development Center. Register for this FREE workshop!
Employees & Subcontractors: Recruit, Retain and Comply
June 7- 8:30 a.m. to 10:30 a.m.
Some of the most challenging issues facing small business owners involve their most important assets – people! Developing and retaining a loyal, productive team while complying with employment laws is a critical management task. This workshop will help your Massachusetts business better manage employee and contractor issues, and assist you in avoiding legal issues. Presented by the Small Business Development Center. Register for this FREE workshop!
Websites that Work for Your Business
June 14- 8:30 a.m. to 10:30 a.m.
How effective is your website? If you don’t have one, what’s holding you back? This workshop will provide practical help on assessing and improving your website as a business tool, reducing operating costs and increasing sales.This program is designed for non-technical people who want to leverage their business presence online. Presented by Jane Bright, Brightwork, Inc. Register for this FREE workshop!
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121 Loring Ave. Salem, MA 01970
(978) 542-7528 Fax (978) 542-7061
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