The Latest Trends in Social Media: Creating Online Communities to Drive Business

With hundreds of social media sites cropping up, a social media plan is
essential. Learn how to incorporate social media into an effective marketing
strategy, how to create online communities to drive business, and which of the
latest trends will work for your business.

Speaker: Ari Herzog, Ari Herzog & Associates
Co-sponsored by the Small Business Development Center and
The Creative Economy Association of the North Shore

Ari Herzog is considered a leading thinker at the intersection of the internet and public policy. An independent management consultant, professional speaker, and writer/editor, he is sought after for his unique perspective as an online media strategist and elected city councilor. Doing business as Ari Herzog & Associates, he provides online media strategies to improve productivity and reduce overhead. His social media marketing blog, located at http://ariwriter.com, is consistently ranked among top marketing blogs. Ari lives in Newburyport, where he is currently serving his first term on the city council. He holds a master's in public administration from Suffolk University and a bachelor's of science in sociology from Worcester State College.