Events are held at the Enterprise Center at Salem State College 121 Loring Avenue, Salem, MA unless otherwise noted.
>>Weather Cancellations-- In the event that Salem State College is closed, the Enterprise Center will also be closed and workshops/events scheduled on that day will be canceled.<<
Learn from a banker and a consultant how a lender looks at your loan request.
Credit quality, cash flow and collateral are key. This presentation will focus on
preparing your existing business or startup venture for financing. Sources of
capital, including SBA guavranteed bank loans, will be discussed.
Speaker: Bob Vieira, management Consultant and Banker
Sponsored by the Small Business Development Center
FREE
Register for this workshop
Whether you are pitching to a client, an investor or a potential employer, having the skills to get across your message in the first 30 seconds is essential. This networking meeting will first walk you through how to make that elevator pitch, give you an opportunity to practice in small groups and also will allow you to give your polished pitch to the room. Debra Crosby, speech and media coach facilitates this group and will give you feedback and tips on how to make your pitch better.
Facilitator: Debra Crosby, Debra Crosby’s A Quest Studio
Co-sponsored by the Creative Economy Association of the North Shore and the Small Business Development Center
Free
Register here *Please note date change. January's Polish was canceled.
The best job security is knowing how to find another one. If you are looking for a job or considering a job search, this workshop is for you. Jim Stokely has 25 experience in hiring compensation and employment issues. Given the unemployment rate and the scarcity of jobs, the techniques outlined are a breath of fresh air and offer new hope to job seekers.
Speaker: Jim Stokely, author of How to Find a Job in 90 Days.
With hundreds of social media sites cropping up, a social media plan is
essential. Learn how to incorporate social media into an effective marketing
strategy, how to create online communities to drive business, and which of the
latest trends will work for your business.
Speaker: Ari Herzog, Ari Herzog & Associates
Co-sponsored by the Small Business Development Center and
The Creative Economy Association of the North Shore
COST: $10.00
Register for this workshop
Proven online strategies can help attract customers and increase sales. You
will learn how to launch and maintain your company’s web presence, email
newsletter or blog, and how to sell goods or services online. In addition, we will
cover how to track your marketing and sales progress through web analytics.
This workshop will touch on natural and paid search engine marketing,
developing keywords, shopping carts, web graphics and building your email list
to reach your target market.
Speaker: Carol Sanger, The Web Division
Sponsored by the Small Business Development Center
COST: FREE
Register for this workshop
Email provides one of the best returns on investment in the standard marketing
arsenal, but are you doing all you can to get the most out of this medium?
This workshop is geared towards businesses seeking to improve their email
marketing techniques and maximize the return on their email investments.
The discussion will cover various approaches, email marketing techniques,
email design do’s and don’ts, content relevancy, effective segmentation,
animations and video in email, reporting & analytics, testing techniques,
nurturing campaigns, autoresponders, techie terminology, and email’s love-hate
relationship with social media.
Speaker: Eric Salerno, President Red Ember Marketing
Co-sponsored by the Small Business Development Center and
the Creative Economy Association of the North Shore
COST: $10.00
Register for this workshop
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
Co-sponsored by the Small Business Development Center and
the Creative Economy Association of the North Shore
COST: $10.00
Register for this workshop
